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creates fun wear for people and pets. The spirit of the
company comes from its home? Ketchum, Idaho (better known as Sun Valley).
Why Sun Valley? That's where I was living when I made a colorful collar for my
dog "Aiko" from an old leash and worn Guatemalan sash.
Compliments followed. Compliments galore. People recommended that I make them
for sale. It didn't seem to be a whole idea until I remembered a W.H. Auden
poem that I had written on a photo of "Aiko". 'In moments of joy, all of us
wished we possessed a tail we could wag.' Putting two and two together, I knew
what I had to do. So, I began making collars and leashes and selling them over
the counter at Apples, a local bar & grill and the source of my paychecks.
Business grew so quickly that I gave up my day job, found people to help with
the sewing and focused on building a company. The W.H. Auden poem seemed to
capture the essence of this small but growing enterprise - perfectly.
We now have products available throughout the United States as well as Japan. I
tend to get the credit for our blooming success, but others (including a great
staff) have contributed, especially the wonderful Mayan artists of Guatemala.
I hope that when you see one of our products, you too, wish you had a tail to
wag.
Enjoy!
Wendel Wirth
more about the wag
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